Your site's longevity is important; so, aside from keeping up with design trends, I always use the same working credos:
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Responsive Design
One website; all devices
Smartphones, Tablets & Widescreens have ended the 'average resolution' era. Coding with responsive design means that your website will adapt itself to whatever device it's viewed on; semlessly.
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Socially Connected
Be part of the web ecosystem
No website should be an island. Correct integreation of social media within your site will not only atract more visitors but boost your SEO too.
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Cutting Edge Code
Clean, semantic & sharp as a knife
Heard of HTML5 or CSS3? Keeping ahead of the tech curve allows me to ensure your site loads fast, looks the business and google loves it, Plus, with a couple neat tricks, it'll work on older browsers too.